Tim, our product buyer just got back from the Specialty CoffeeSpecialty coffee was a term devised to mean higher levels of green coffee quality than average "industrial coffee" or "commercial coffee". At this point, the term is of... Association of America (SCAA) event/trade show in Seattle. He zig-zagged through the endless maze of booths on the trade show floor talking to our current vendors and vendors that are launching interesting new products. It’s not an easy job finding your way through the fog of flavored syrups, business suits and powdered smoothie mixes.