As someone who is on the fence about the Clover (love the idea, like the people, have some reservations about the cup) … I am shocked. A lot of respectable people have been cheerleaders for the Clover , and I imagine they feel really burned. But think of all those small places that coughed up $11k per machine (or a bit more). What’s it worth to them now if Starbucks will have one just across the street. Clover was part of a quality initiative to elevate the level of brewed coffeeBrewed Coffee refers to all coffee preparations produced by adding non-pressurized water to coffee grounds. Contrasted with espresso coffee, which is produced under pressure, brewed coffee is primarily..., to give the independent a better chance against the chains. Of course, it’s a very savvy move by Starbucks, something called “recuperation” in culture studies. But it’s a sad day for specialty coffeeSpecialty coffee was a term devised to mean higher levels of green coffee quality than average "industrial coffee" or "commercial coffee". At this point, the term is of... (it that term still means anything). Now what the hell is the Mastrena? Just another robot espressoA small coffee beverage, about 20 ml, prepared on an espresso machine where pressurized hot water extracted through compressed coffee.: In its most stripped-down, basic form, this is... machine …
Tom
