Facing

Facing can mean turning toward, standing up to, being brave.

But in coffee roastingThe application of heat to green coffee seeds (beans) to create palatable material for brewing a great cup!: Coffee roasting is a chemical process induced by heat, by... though, it means scorchingPatches of discolored burn marks on the coffee bean, due to a high-heat roast environment or other roast error.: Scorching refers to a roast error that can be... a roast.: Facing refers to scorch marks found on the flat side or face of the coffee bean. Along with tipping, it is one of the telltale signs of scorching, a roast problem.