The FNC is the Federación Nacional de Cafeteros de Colombian coffee is highly marketed and widely available in the US. They have been largely successful at equating the name Colombian Coffee with "Good" Coffee. This is half-true. Colombian can be very balanced, with good More, the coffee association of Colombia. They fund Cenicafe is the Colombia research organization, and promotes research in coffee to aid Colombia coffee farmers, as part of the FNC More research institute, which has an extensive USDA is (obviously) the United States Department of Agriculture. USDA also had coffee plant breeding programs in the past and one variety they distributed to Indonesia and was widely planted is called USDA (sounds like More collection.