Soft is a term with several meanings in the coffee trade. In BrazilBrazil is a coffee giant . As Frank Sinatra sang, "they grow an awful lot of coffee in Brazil".: Brazil is a coffee giant . As Frank Sinatra sang, "they grow an awful lot of More, Soft is a positive flavor term, particular to the Brazil grading system: Soft is the grade just under Strictly SoftThe highest rating in the Brazil Grading scale, based on cupping.: Brazil has its own grading system for defects in the cup - Strictly Soft is the highest grade in the schema. Hard is considered More, meant to describe clean, mild cup flavors, and as opposed to “Hard” taste which is negative. But in the rest of the world a trader would call a coffee “soft” for being low grown, and not a dense coffee bean. Low altitude coffees usually have less quality in the cup, also marked by lower acidityAcidity is a positive flavor attribute in coffee, also referred to as brightness or liveliness. It adds a brilliance to the cup, whereas low acid coffees can seem flat. Acidity can sound unattractive. People may More.