Feb. 27, 2018
If you have ordered from us in the past, you know we enjoy including postcards printed with information about coffee growing origins, processingThe removal of the cherry and parchment from the coffee seed.: Coffee is either wet-processed (also called washed or wet-milled) or dry-processed (also called wild, natural or natural... ...more or just general insights from our position in the coffee business. We are really proud of our latest one because it captures an aspect of one of Tom’s photographic projects; shooting realistic macro photos of coffee beans. One of the most challenging aspects of this is how color and brightnessA euphemistic term we use often to describe acidity in coffee. A bright coffee has more high, acidic notes. : A euphemistic term to describe acidity in coffee.... ...more can differ greatly between a photo and the real thing. The light you view you coffee with matters a lot too. Look how different your coffee (or anything else) looks when you open a window or turn on a light. This something any coffee roasterA machine for roasting coffee. Or the person operating it! The basic requirements for a coffee roaster are a heating element that gets suitably hot and a mechanism... ...more should consider if attempting to compare their roasts to any type of photos.
There are few visual characteristics that are less affected by lighting, like the amount of chaffChaff is paper-like skin that comes off the coffee in the roasting process. Chaff from roasting is part of the innermost skin (the silverskin) of the coffee fruit... ...more left on the bean, the bean’s texture and the appearance of cracks. The photos on the card show differences between three coffees that have undergone different processing methods. They were all roasted to the same level but have noticeably different looks to them.
If you are placing an order soon, you will get our new postcard in your package. If you aren’t, you can download a digital version. CLICK HERE for the front and HERE for the back.
