(03/26/13)
Greetings from ColombiaColombian coffee is highly marketed and widely available in the US. They have been largely successful at equating the name Colombian Coffee with "Good" Coffee. This is half-true.... ...more Folks,
Between pit stops in Narino and Cauca I’ve found some time to chime in about the deliciously fresh new decaf offerings we’ve just recently released. Decaffeinated coffees are the easiest to neglect on your menu. They’re the easiest to look the other way from and add yet another tired, less than beautiful, offering that hasn’t had much thought put into it. Raise your hand if you’ve been guilty at times in the past. I had been not so long ago.
Decaf drinkers are important. In an abstract way they may be the most pure coffee drinkers out there. They come to the table looking for nothing more than the taste of coffee. Not the caffeineAn alkaloidal compound that has a physiological effect on humans, and a bittering taste. It is found throughout the coffee plant but is more concentrated in the seed... ...more boost or anything else. They deserve something great like the rest of your coffee drinking audience does.
We’ve just received a great varietyA botanical variety is a rank in the taxonomic hierarchy below the rank of species and subspecies and above the rank of form (form / variety / subspecies... ...more of FRESH decafs that we sent to Vancouver for Swiss Water processingThe removal of the cherry and parchment from the coffee seed.: Coffee is either wet-processed (also called washed or wet-milled) or dry-processed (also called wild, natural or natural... ...more. Tom, Chris, Dan and I are really impressed with the improvements made at that installation over the past few years and these coffees are examples of just how good they can be. We sent a Colombian Narino (Gerardo Lorenzo), a JavaThere are several types of Abyssinia variety coffee, but they are not from Ethiopia but rather Indonesia. Abyssinia 3 = AB3. PJS Cramer, a Dutch plant researcher, introduced this variety... ...more (Pitaloka), a stunner from Western EthiopiaEthiopia, formerly known as Abyssinia, or a coffee cultivar: Ethiopia, or more specifically the Empire under Haile Selassie, was known as Abyssinia. The name is Latin, derived from... ...more (Baaroo), as well as two blends for those looking for a balanced approach to their decaf offerings. The Ethiopian/Colombian and Rwandan/Ethiopian offerings will work exceptionally well as both drip and espressoA small coffee beverage, about 20 ml, prepared on an espresso machine where pressurized hot water extracted through compressed coffee.: In its most stripped-down, basic form, this is... ...more.
Stop messing around, folks. Offer your customers something great from every end of the spectrum. Shrub is here to be a go-to stop for outstanding, fresh decaf all year long.
-Aleco
