Starting back in the 2013 harvest year, we began buying our Northern Guatemala coffees in a new, direct way.
We call this “Proyecto Xinabajul” (pronounced She-nah-bah-hool), named for the ancient Mayan name for the Huehuetenango region. In this project, we have cupped many hundreds of samples to identify small producers who are producing quality coffee in the Sierra de los Cuchumatanes mountains.
Many of these coffee farmers are situated atop the high ridges and steep slopes of this dramatic landscape, but in the past they sold their coffee to the large coffee processors down in the valleys.
The big farms had the prime flat lands, easy to harvest their crops, and staked out on the waterways that allowed for easy processingThe removal of the cherry and parchment from the coffee seed.: Coffee is either wet-processed (also called washed or wet-milled) or dry-processed (also called wild, natural or natural... of the coffee. Buying these higher-altitude coffees from the surrounding small farms improved the quality of their coffee, and increased the amount they could sell to exporters.
But it didn’t return great prices to the smallholder farms since they were now selling a raw product, coffee cherryOriginally coffee literature referred to the fruit of the tree as a "berry" but in time it became a cherry. It is of course neither. Nor is the... or partially processed parchmentGreen coffee still in its outer shell, before dry-milling, is called Parchment coffee (pergamino). In the wet process, coffee is peeled, fermented, washed and then ready for drying... coffee, rather than selling a more finished product direct to an exporter or buyer. When the highest grown coffees, upward from 1700 meters to near 2000 meters, were blended in bulk processing with the lower grown coffees from the valley floor, the result tended toward the lowest common denominator.
We saw this situation as a possible win-win opportunity; for us to get better coffees with distinct cup characteristics from small farms, and for the farmer to get a consistently better price for their coffee from a buyer they knew on a first-name basis. The benefit is that we will be there in person every year, and we will consistently pay a premium for dried parchment coffee, no matter what the market basis in New York is.
The conditions on the ground in Northern GuatemalaGuatemalan coffee is considered a top quality coffee producer in Central America. Due to our proximity to Guatemala, some of the nicest coffees from this origin come to... and amongst the coffee farmer communities might come as some surprise to readers. Part of this is the result of the way coffee companies talk about their “direct trade” relationships, and the way we have discussed them in the past. As a form of marketing language and a kind of “response” to fair tradeFair trade is an organized social movement and market-based approach to empowering developing country producers and promoting sustainability.: Fair trade is an organized social movement and market-based approach... sourcing, direct tradeA term used by coffee sellers to indicate that the coffee was purchased through a direct relationship with the farmer. Unlike Fair Trade and Organic certifications, Direct Trade... has focused the discussion on traceability of coffee, but left many of the details vague.
In some cases, the activity of the buyer doesn’t really fulfill what the language of direct trade might suggest. One or two trips in a harvest season is a transient presence. In some cases the intention is to obscure that fact that direct trade involves more reliance on middle people, not less as the name suggests.
In many cases, the buyer doesn’t speak the language, understand the culture, or is really able to participate in a meaningful way due to time restrictions. After all, running a roasting shop takes so much focus and effort, adding more responsibilities is just not feasible.
While these limitations of direct trade exist, the benefits of a program like Xinabajul is that we do have direct input. We are setting parchment prices ourselves, cupping
Cupping is a method of tasting coffee by steeping grounds in separate cups for discrete amounts of ground coffee, to reveal good flavors and defects to their fullest.... each sample down to 40 kgs (less than half a bag of coffee), mapping all the farms, and developing a hands-on understanding of the variables in quality.
On that point, we are not only able to build bonds with farmers that have the best coffee deliveries, but also troubleshoot picking and processing problems with those that have potential but whose problems are showing up on our cupping table.
Either a flavor in the coffee, or referring to the fruit of the coffee tree, which somewhat resembles a red cherry.: Either a flavor in the coffee, or... in Michicoy sub-region.All this has involved a level of commitment on our behalf as well as those we are relying on to represent us each and every day in the area. The work in tracking and logging samples through the process, building lots for regional blends (called Michicoy, Chichimes, Canahuetes, etc) or farm-distinct micro-lots, is quite staggering.
At times we are dedicating all of our lab, 3 full time cuppers, to logging, roasting and cupping for this project. We aren’t done with the harvest yet, but we have clocked over 600 samples from the project here in the Oakland lab. When you consider that a specialty importer is generally looking at a few purchase options when they buy a container of coffee, each sample representing a full 300 bag delivery, you can see the substantial difference of the work we are doing to source this coffee on the cupping table alone.
The fact that might surprise the observer, and even some well-traveled coffee buyers, is how these small farmers from a zone well-known for quality coffee, and not so off the beaten path (Finca
Spanish 101: Finca is the Spanish word for farm. Sometimes the term Hacienda is used to imply an Estate, which would mean the farm has its own wet-mill.... El Injerto is 25 minutes away) have never been offered a better price for better quality coffee. They didn’t even know it mattered. There was no incentive to pay great attention to picking only ripe coffee cherry, or to processing coffee with care. The coffee was sold for ready cash to “coyotes” who drive the road in trucks buying for local collectors. Or the coffee went to the larger farms in the area, blended in to increase their volumes.
In each case, if a farmer picked and processed with great care, the coffee could be tossed in with a neighbor that picked half-ripe fruit, and over-fermented the coffee for 4 days. And they would be paid the same price. So there was no incentive to do better; there was neither no better price and no recognition of the effort.
This area is famously difficult for the small coffee farmer, in particular those who experience the chaotic weather patterns atop these high ridges of the Cuchumatanes. The wind and rain are noticeably more severe than the farms in the low valleys, even those within a short distance or directly below the small farms perched up on the steep slopes.
There is high variability in temperature which makes for ever-changing fermentationA key part of the wet process of coffee fruit is overnight fermentation, to break down the fruit (mucilage) layer that tenaciously clings to the coffee seed, so... times to break down the mucilage
Mucilage indicates the fruity layer of the coffee cherry, between the outer skin and the parchment layer that surrounds the seed. It readily clings to the inner parchment... from the parchment layer of the coffee. Warmth and sunshine for drying are unpredictable. To manage these factors, the small farmer must be diligent, and leverage their knowledge of coffee and the local climate to obtain good results. Even some of the best farmers in the Proyecto have had bad results because of factors outside their control. In particular, unseasonable rains and cold temperatures introduced some great challenges early in the harvest this year.
In our first year of actively working the project, it is apparent that the prices we are paying for quality, and our presence and consistency in buying, has made an impact. Farmers that started out with some hesitancy because we were unknown in the zone are now delivering all of their coffee. Beyond price, we are also paying on a sliding scale based on cup quality. So once a farmer has proved they can score in the top ranks (showing not only the native potential of plant material, soil, altitude etc, but also the consistent hard work of pulpingThe first step in processing wet-process coffee, pulp natural or forced demucilage coffees. Pulping simply refers to removing the skins from the coffee fruit, leaving the parchment coffee..., fermenting and drying coffeeAfter coffee is picked, it must be dried. In both dry-process and wet-process (and the other hybrid processes like pulp natural and forced demucilage) the coffee must always... according to the best methods) then they are incentivized to work with us in the future as well.
We are terribly proud of the work we put into Proyecto Xinabajul, the work of our partners in Guatemala and the trust the farmers have shown in us. There are many fine coffees from Guatemala, but with these lots we are giving farmers access to the high specialty market to farmers who have never had it before. And for us we get to offer fantastic coffees from unique sources. It’s a rewarding project, and we look forward to growing and improving it for the benefit of all.
